What is Art Direction?

An art director can be and do a lot of things. But generally the art director is in charge of the visual artistic elements in a production. This could be a film, play, animation, or anything else creative where artistic visual effects are used.
Think of the art director kind of like the visual director of a movie: but instead of directing actors, they direct artistic elements and visual pieces in a project.


What is Audience?

People or market segment at whom an advertising message or campaign is aimed.


What is Brand Identity?

All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal.

Brand Identity is the message the consumer receives from the product, person, or thing. The brand identity will connect product recognition.

When it comes to a physical item or service offered, the quality is quite often the branding technique referenced. If the quality decreases, branding results in a false image and the reputation diminished.


What is Brand Strategy?

A brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Without a strong brand foundation built on a well-defined strategy, brands have little chance for success. However, it’s hard to stick with that strategy rather than be tempted by the allure of short-term focus.


What is Creative Concept?

A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. Typically, the creative concept is embodied in a headline, tagline and a key visual. Successful creative concepts are distinctive, memorable, unifying and relevant.

Creative concepts are based on the communication strategy and creative brief. This ensures that concepts are informed by a strong understanding of the situation, the audience, the channels that will be used, the objectives the campaign seeks to reach and the benefits the audience will respond to.


What is Creative Direction?

Creative direction is the management of creative processes such as design, communications, media production and entertainment. This typically involves: Creative Vision, Client Relationships, Stakeholder Management, Decision Making, Creative Output, Creative Processes, Team Culture, Performance Management, Productivity, Creative Partners, Leadership, Influencing and motivating.


What is Creative Strategy?

Creative strategy is a great way to align your business, your brand and your marketing to help take your business to new heights.
A creative strategy is made to help explain to all concerned how a specific marketing strategy is going to meet the goals and advertising objectives of that business. Creative strategy in marketing can differ from company to company and even from team to team within the same company. The ultimate goal of creative strategy is to brainstorm and to really get ideas from all sides to create something that is unique, eye catching, and different.


What is Edutainment event?

Edutainment, a portmanteau of the words “education” and “entertainment,” refers to technologies and software products that combine education with entertainment in some way. In the digital age, many of these products and technologies seek to make education more attractive.

Edutainment technology comes in many forms. A streaming video platform or a prepackaged learning product can be categorized as edutainment if it has both entertainment and educational value.


What is Pharmaceutical event?

In the pharmaceutical industry, product launches are private events and initiatives are reserved for healthcare professionals and sales force.
Every country has different rules. In Italy, promotional events for the pharmaceutical market (not OTC) are totally private.
These private and very specific conditions change the game from conventional public events: it’s always mandatory to amaze.