~ Creative Strategy ~

Case histories by Paolo Sturniolo

A creative concept to engage the audience – architects, designers, developers – leagues away from a promotional approach.

~ INTERIORITY ~

Creative strategy is just one of the necessary skills to manage the communication approach of a creative agency.

~ LIFE, IS BOLD. ~

Celebrating 10 years with 10 immersive stations, from shamanism to pharmacopoeias: an edutainment-event.

~ DECAGONUM ~

Find the new perspective and unveil the messages. An analogic approach for a pharmaceutical event.

~ Password protected project ~

Does it still make sense to print catalogs? Yes, definitively. A long term brand strategy.

~ H&H’S LOOKBOOKS ~

An italian family devoted to excellence in heat exchangers manufacturing. A Brand identity with 100 years of history that is constantly updated.

~ SESINO ~

A side project based on a lifetime passion, with the purpose to spread knowledge and to draw people to enjoy motorcycling.

~ Ride steady. ~

A creative strategy based on a classical e-commerce language, reversed.

~ CLEERK ~

A look back on the past, before the “creative strategy” era.

~ #TB ~

CLEERK ~ Bologna 2014

Credits

Paolo Sturniolo (Creative Direction, Creative Strategy)

Client + need

I had the pleasure to work on the instagram launch-campaign of Cleerk, an experimental e-commerce platform directed to sellers instead of purchasers: a new marketplace based on the demand.

Creative Strategy

This is a classical e-commerce language, reversed.
Through specific captions, we quoted “possible reasons” to sell the items.

CLEERK ~ Bologna 2014

Credits

Client + need

Creative Strategy

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