A creative concept to engage the audience – architects, designers, developers – leagues away from a promotional approach.

~ INTERIORITY ~

Creative strategy is just one of the necessary skills to manage the communication approach of a creative agency.

~ LIFE, IS BOLD. ~

Celebrating 10 years with 10 immersive stations, from shamanism to pharmacopoeias: an edutainment-event.

~ DECAGONUM ~

Does it still make sense to print catalogs? Yes, definitively. A long term brand strategy.

~ H&H’S LOOKBOOKS ~

Find the new perspective and unveil the messages. An analogic approach for a pharmaceutical event.

~ Password protected project ~

An italian family devoted to excellence in heat exchangers manufacturing. A Brand identity with 100 years of history that is constantly updated.

~ SESINO ~

A creative strategy based on a classical e-commerce language, reversed.

~ CLEERK ~

A look back on the past, before the “creative strategy” era.

~ #TB ~
Creative Strategy requires a mix of skills, normally collected in a long history of creative profession. These are mine, in chronological order: graphic design, branding, art direction, digital design UX UI, creative direction, project management, digital strategy.

As a Creative Strategist, I work with Creative Director and Strategic Director, and I cover this two roles when I work directly with the client. As a consultant in Creative Strategy I basically work from Milan and occasionally in other cities.